Get to know Esma's vibe
“This Canadian Hip Hop Artist has been compared to Grammy Nominee Nicki Minaj. Esma has taken her brand to the forefront of Canadian Music by combining her rap skills with songwriting and vocal talents (like the female version of Drake) while her message is about empowering women”. – Rudy Blair, Entertainment Media
Esma is a singer, songwriter, rapper, and producer. Half Syrian/half Lebanese, Esma blurs the lines of Hip-hop, Pop and R&B genres. Esma’s lyrical skills as a songwriter/rapper, vocal dynamics as a singer, and performance skills on stage has fostered her YouTube views at over 70K.
Esma’s father named her after legendary Syrian/Egyptian singer, Asmahan (Esmahān أسمهان). After watching Michael Jackson on television and emulating his moves, it was evident at the early age of four that Esma was a born performer. Esma says that “although this industry is tough, I grew up with stories of how my parents escaped wars to come to this country. It really put things in perspective and made me grateful to be able to pursue my goals”.
Presented with many career opportunities, Esma found herself traveling to Toronto several times a year, and quickly she made the bold decision to move from Alberta to Central Canada quickly calling Toronto home as she felt embraced by the city. Esma has and continues to take advantage of the Toronto music scene to perfect her craft in all aspects.
Other than the King of Pop, artists Esma grew up admiring are TLC, Aaliyah, Missy Elliot, Timbaland, Alicia Keys, Destiny’s Child, Brandy, Mariah Carey, Amy Winehouse, Aretha Franklin, Lauryn Hill, Ciara, Tupac, Jennifer Lopez, Kanye West, Drake, and Nicki Minaj.
Esma has collaborated with and opened for numerous international acts and played at major festivals such as Canadian Music Week. She has worked with are JUNO award winner Rich Kidd (Drake, Busta Rhymes, SonReal), hit Producer/songwriter Fingazz (Snoop Dogg, Karl Wolf), and Producer Marcus Kane (So So Def). She has opened for Jadakiss, Karl Wolf, Jay Sean, Dru Hill, SisQo, LMFAO Party Rock Crew, Danny Fernandes, JRDN, K-os, and Dirty Radio.
Esma has been featured on CTV’s eTalk and is a Honey Jam alumni sharing this title with Nelly Furtado and Melanie Fiona. Esma also won a spot into Canada’s Music Incubator Artist Entrepreneur program worth 10K put on by management company Coalition Music.
Esma studied Theatre in University because of her love for acting; she has also trained in Musical theatre, and vocally in Jazz and Classical. She trains with celebrity vocal coach Elaine Overholt (Shawn Mendes, Majid Jordan, Francesco Yates) and has trained with vocal coach Ron Anderson (Alicia Keys, Adele, Janet Jackson, Usher). Along with piano and guitar training, Esma masters her performance skills from training dance at 3rd Street Beat and OIP. Esma worked in LA with marketing company A&R Worldwide (LMFAO, Coldplay, Dido, Avril Lavigne, Adele).
Other than her online presence, some outlets Esma’s music has appeared on are Toronto’s Urban Hit Music Station G98.7 FM, California Music Channel, and OK TV Germany to name a few. After landing a sync deal with Emmy Award winning company Bunim/Murray (Keeping Up With The Kardashians), her music been featured on American reality shows with millions of viewers (Bad Girls Club).
Currently, Esma is working on a new music project collaborating with Award-winning producer/songwriter/multi-instrumentalist Lisa Patterson. This collaboration has brought the attention of Roy Hamilton III. Hamilton is an American pop and R&B record producer, songwriter, and former Director of A&R for Capitol Records who’s skills have helped sell over 70 million albums worldwide with top artists. Hamilton has said that Esma’s hip-hop flare echoes the anthemic style of sound in Kanye’s album “Late Registration”.
When Esma composes her pieces, she hopes to affect the listener in an unanticipated way that resonates long after the music has ended. Stay tuned for Esma’s new project’s drop date.